We are able to complement our products with a packaging range which would reflect the hotel’s location while maintaining the relationship to the corporate body. This process entails:
• The establishment of a core identity for all of the packaging based on the principal corporate identity (corporate mark, its colour and typographic style) or on a common unifying identifier, if the mark changes significantly from region to region.
• The selection of colour palettes resonant of each region
• The development of suitable graphics based on each regional culture and their integration within the core packaging identity.